Welcome to Digital Convergence - project name ROADiBROM  
Roadmaping Digital Broadcasting Mobile Convergence

A Research Project between Europe and China founded by the European Commission

On this website you will find current information regarding project steps, progress, results and finally - after having finished the project - the Roadmap.

The aim of ROADiBROM project is to define and create a vision and scenario how the media landscape in Europe and China will look like in the year 2015, and a specific roadmap how to achieve this. The specialty of this project is to combine European and Chinese knowledge to create common grounds and share ideas.

Technology is not just about a better "lifestyle" it is about a better life for everyone. Imagine watching a game show on your mobile phone, while you're sitting in the ICE from Amsterdam to Munich. A question for the audience arises and you have the ability to directly respond and possibly win 10.000 Euros. You respond by touching the screen of your mobile phone. Dream or Reality? Tomorrow's media is available anytime and practically anywhere. Especially the mobile phone will become a universal gadget in that process.

The future will be more and more digital, mobile and convergent. The digital technology will increasingly blur the boarders between telecommunication, publishing, information technologies, broadcasting and television. The key factor of change of today's TIME (Telecommunication, Ict, and Media) industries is digital convergence. Convergence brings not only a fundamental modification to the TIME sector but also offers new possibilities to society and economy. Digital convergence brings together the separate worlds of audio, video, data and voice communication services. Today we can already access the same service and content using different terminals over different types of networks. The boarders between fixed-line and wireless mobile networks are disappearing. In the convergent world, consumers will be in control of their entertainment and media content. Whatever, whenever and wherever they want it.

How will the results effect the society? Who will be the global players in the media business in the future? What content will attract people? Today's media is about to reinvent itself and by doing that it opens a new world of possibilities and challenges. We now have a chance to design that world, be a part of it by discussing the relevant topics.

ROADiBROM Consortium

Roadmap can be downloaded here

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